To address the growing concern of plastic waste in India, 31 leading companies in the industry have joined forces to jointly launch Asia’s largest, first-of-its-kind, producer led and owned venture for creating a formal plastic circular economy in the country. Together, the participating companies will mobilize and converge assets, resources and investment upwards of INR 1000 Crore.
Ahmed ElSheikh, President Pepsico India, T. Krishnakumar, President Coca Cola India and SouthWest Asia and Angelo George, CEO Bisleri launched the new producer led venture to create an efficient value chain for collection post-consumer packaging and optimize material recycling processes.
Objective:
The approach to setting up a new producer led venture has been developed and incubated by Packaging Association for Clean Environment (PACE) for over a year with the objective of developing a transformative system which enables inclusion, ethics, transparency, good governance and traceability of waste.
The venture plans to have a network of 125 material recovery facilities across the country which will work with 2500 aggregators over the next 3 years. The project will be scaled up in phases and focus on the following aspects:
In Header Image (From left to right): 1) Dr Vijay Habbu- Distinguished Fellow ICT, 2) Umesh Malik VP Hindustan Private Limited, 3)Praveen Agarwal-CEO, AARC, 4)Ravi Jaipuria Chairman and MD Varun Beverages LTD, 5)T Krishnakumar- President, Coca-Cola India and South West Asia, 6) Ahmed ElSheikh- President India Region, Pepsi Co, 7) Vimal Kedia- President, PACE, 8)Angelo George- CEO,Bisleri, 9) Pranshu Singhal- Founder, Karo Sambhav, 10) Rene Van Berkel- UNIDO Representative India, 11)CK Jaipuria, President Indian Beverages Association, 12) Mohammed Al-Khawad- Programme Director & Cluster Co-ordinator GIZ