In the you have spent here, of e-waste has been recycled by Karo Sambhvav.

Industry Comes Together to launch Asia’s Largest
Packaging Waste Management Venture

To address the growing concern of plastic waste in India, 31 leading companies in the industry have joined forces to jointly launch Asia’s largest, first-of-its-kind, producer led and owned venture for creating a formal plastic circular economy in the country. Together, the participating companies will mobilize and converge assets, resources and investment upwards of INR 1000 Crore.

Ahmed ElSheikh, President Pepsico India, T. Krishnakumar, President Coca Cola India and SouthWest Asia and Angelo George, CEO Bisleri launched the new producer led venture to create an efficient value chain for collection post-consumer packaging and optimize material recycling processes.

Karo Sambhav – Closing Material Loops

In Image : Pranshu Singhal, Founder- Karo Sambhav
In Image (From left to right) : Pranshu Singhal- Founder, Karo Sambhav; Vimal Kedia- President, PACE; Dr Vijay Habbu- Distinguished Fellow ICT



  • Mobilizing and converging assets and resources of over INR 1000 Crore towards a common goal of recycling all packaging material by 2025.
  • To have a network of 125 material recovery facilities across the country which will work with over 2500 aggregators over the next 3 years.

The approach to setting up a new producer led venture has been developed and incubated by Packaging Association for Clean Environment (PACE) for over a year with the objective of developing a transformative system which enables inclusion, ethics, transparency, good governance and traceability of waste.

The venture plans to have a network of 125 material recovery facilities across the country which will work with 2500 aggregators over the next 3 years. The project will be scaled up in phases and focus on the following aspects:

  • Alignment with the Government’s “Swachh Bharat Mission” and a zero-waste movement
  • Enabling utilization of secondary materials post recycling
  • Ensuring that no recyclable packaging material ends up in landfills by 2025.
  • Transforming the linear value chain of packaging material into a robust and efficient recyclable material circular economy

In Header Image (From left to right): 1) Dr Vijay Habbu- Distinguished Fellow ICT, 2) Umesh Malik VP Hindustan Private Limited, 3)Praveen Agarwal-CEO, AARC, 4)Ravi Jaipuria Chairman and MD Varun Beverages LTD, 5)T Krishnakumar- President, Coca-Cola India and South West Asia, 6) Ahmed ElSheikh- President India Region, Pepsi Co, 7) Vimal Kedia- President, PACE, 8)Angelo George- CEO,Bisleri, 9) Pranshu Singhal- Founder, Karo Sambhav, 10) Rene Van Berkel- UNIDO Representative India, 11)CK Jaipuria, President Indian Beverages Association, 12) Mohammed Al-Khawad- Programme Director & Cluster Co-ordinator GIZ

In the three years of our operations, we have successfully collected
and sent over 12000 MTs of e-waste for responsible recycling and have collected 1170MT of plastic waste so far. #EwasteRecycleKaro #PlasticwasteRecycleKaro.