our culture
from small activities to systemic initiatives, our culture shapes who we are. It influences what we do, how we work, and who we partner with.
‘Karo Sambhav’ is a hindi term which translates to ‘make it possible’.
Never has our planet, and we as a people, stood before the scale of man-made challenges that we do today. Real change is needed- from all of us in this ‘decade of action’. And such change is unlikely to occur without collective push and action.
Karo Sambhav is a cohesive movement for enterprises, consumers, governments and alliances to collaborate and enable circular economy.
from small activities to systemic initiatives, our culture shapes who we are. It influences what we do, how we work, and who we partner with.
all our work and initiatives aim at setting up well-governed industry frameworks and practices across multiple sectors. we work and collaborate to enable inclusion, fairness, transparency, traceability, and accountability across all stakeholders.
Pranshu heads the helm at Karo Sambhav.
Prior to founding Karo Sambhav, Pranshu has led global education and sustainability operations for brands like Microsoft and Nokia. He is a globally recognised expert on systems thinking, product policies, take-back and recycling systems, LCA, environmental management systems, and education transformation. Pranshu draws on his experience of having worked with a diverse spectrum of global and national agencies.
In 2008, Pranshu designed the world’s largest take-back and recycling program for mobile phones in India under Nokia. The programme paved the way for the country’s current progressive legislation on e-waste management and influenced the industry to take up product stewardship for EEE as an important part of their sustainability strategies.
Pranshu has been a part of prestigious fellowships including Ashoka, Aspen, Chevening Gurukul, and Aspire Circle. Pranshu also holds a Masters in Environmental Management and Policy from IIIEE, Sweden.
He was also recently selected as a finalist for the Social Entrepreneur of the Year Award (2021) by Schwab Foundation.
Moneeta heads account management and business development for Karo Sambhav. She is responsible for nurturing client relationships, ensuring their EPR compliance and growth of opportunities across all waste streams - E-waste, Plastics and Battery.
Moneeta believes an understanding of EPR norms combined with strong organising skills and a process-oriented approach is key to ensuring quality servicing across clients. Satisfied clients make for great ambassadors and business gains through referrals.
Since joining Karo in 2020, Moneeta has introduced a system for regular planning and review with clients as well as a feedback mechanism to ensure timely delivery with course correction where needed. There has been a direct impact on the efficiency and productivity of the account management team, and this has enabled the team to handle additional business across plastics waste as well as battery (or is it batteries??) waste.
Previously Moneeta held leadership roles in communication at IBM India and InterGlobe. She also worked on the agency side at Burson Marsteller India for several years where she managed campaigns for brands in aviation, the auto sector, telecom, and technology.
Moneeta holds an MBA from the Fore School of Management, Delhi.
Asawari leads awareness programmes at Karo Sambhav. Passionate to work in the space of sustainable development, her role is to design and implement awareness programmes that reach masses, inspiring them to act responsibly. Asawari has built an expertise in strategic planning, team building and project management.
Her team has been instrumental in conceptualizing awareness programmes that have reached more than 5 million people through direct outreach activities targeting stakeholders like schools, bulk consumers, and communities, in addition to initiatives through platforms like Radio, OOH, TV, Print and Digital.
Asawari implements and engages strategic partnerships with organizations who share the same interest of spreading impactful awareness on the issue of sustainable development.
Asawari believes deeply in the capacity people have, to impact other lives for good, if motivated for the cause. In addition to awareness, she manages and supports HR function.
Asawari holds a master’s degree in marketing from University of Mumbai and bachelor’s degree in mechanical engineering.
Mani plays an active advisory role in Karo Sambhav. Mani brings depth to Karo Sambhav in streamlining processes as well as mentoring the operations organisation. In his previous avatars, he led the supply chains for Nokia, Microsoft & Whirlpool. With his background as a Mechanical engineer and as an Industrial Designer turned Supply chain professional, Mani brings in Design Thinking as an approach in finding innovative solutions to supply chain challenges in a nascent industry. Under Mani’s guidance, the team has been able strategize business direction, to ask the right questions, streamline the ways of working to become competitive and work in unchartered territory.